The Bridging the Dream Scholarship program helps students build a better future. It also brings employees together to fundraise for the scholarships. From 5Ks to silent auctions, we love helping students go after their dreams.
The company reached out to guidance counselors across the country to identify exemplary students whose college dreams were a financial stretch.We then set out across the country with a film crew to document these students and the obstacles that they overcame to make their college dreams a reality.
A series of documentaries and a vast library of still photography featuring these students and their support systems became the centerpiece of the campaign. In the meantime, Sallie Mae employees worked to raise the money for this new scholarship on behalf of the winners-to-be.
