Experience

Sallie Mae

Creative Director | 2019 - today

• Manage and lead a team of UI and digital designers on multiple concurrent projects
• Run brainstorms sessions and help whittle down and categorize ideas
• Conduct yearly evaluations and establish clear career paths for my team
• Support brand, content, strategy, experiences, marketing, social media, and video
• Maintain and evolve brand identity
• Develop creative strategies through a deep understanding of the brand mission
• Turn customer data and insights into tangible marketing strategies
• Find fun and innovative ways to keep the team motivated and engaged
• Improve and implement agile methodologies to help with efficiencies

Art Director | 2015 - 2019

• Managed and led a team of UI and digital designers on multiple concurrent projects
• Responsible for the conception, design, and execution of marketing materials
• Acted in a practical and advisory role, managing a team of designers and contractors
• Partnered with marketing directors and creative team to develop campaign strategies
• Actively participated in client meetings, brainstorms, and new business opportunities
• Managed print production with outside vendors
• Oversaw and managed budgets
• Participated in user testing studies

Design Manager | 2013 - 2015

• Managed and mentored a team of designers and encourage learning and growth
• Responsible for managing and negotiating various photography vendors
• Directed photoshoots and helped with staging sets and wardrobe for video production
• Worked with copywriters, proofreaders, PMs, and printers to ensure quality and timelines
• Met with clients and AEs to develop marketing objectives and creative concepts

Senior Interactive Designer | 2012 - 2013

• Understood user and client design preferences, influences, and standards
• Established creative concepts, tone, and initial design executions
• Consulted with clients and provided creative expertise and guidance
• Communicated with the project team to foster collaboration
• Fostered an environment that enables memorable work
• Worked with copywriters to create marketing campaigns

Cramer

Designer | 2008 - 2012

• Created designs for web, touchscreens, virtual events, and emails
• Took and gave creative direction and translated concepts to design
• Created and followed creative briefs and guidelines
• Attended client meetings and presented work
• Understood the big-picture vision
• Translated design decisions into style guides
• Contributed to the design process and methodology

Junior Designer | 2006 - 2008

• Assisted lead designers in the creation of assets, production, layout, and UI
• Responsible for learning and adhering to brand guidelines for all client projects
• Offered help to lead designers on their projects

Bridgewater State University

Visiting Lecturer | 2005 - 2006

• Taught 3-D Modeling and Animation, Two-Dimensional Design
• Played an active role in building curriculum for undergrad students in art and design
• Responsibilities included creating syllabi and course assignments
• Reinforced projects and course objectives through lectures and demonstrations
• Performed administrative duties and provided student advisory

University of Massachusetts Dartmouth

Instructor | 2003 - 2005

• Taught Graphic design, Visual Language, and Foundations courses
• Performed teaching, research and guidance duties
• Shared responsibility for assignments and administrative duties
• Participated in student reviews and helped create internships for students

Brockton Public High School

Teacher | 2003 - 2005

• Taught Graphic Design and printing
• Introduced basic computer programs in addition to photoshop and illustrator
• Created and submitted lesson plans
• Maintained a system for records, grading, and reporting for all student activities
• Instructed pupils on proper care of printing press and computers