Creative directed and concepted these national integrated marketing campaigns. From initial ideas, script adjustments, art direction, to set design and wardrobe - I had a major hand in helping these ad’s come to life. We were also sure to have a photographer on set in an effort to build an internal photography library and to gather content to amplify the campaign on social media.
Unstoppable
This mom says her teen son has always been unstoppable. Somehow, he manages to work hard at school, tutor others, play basketball and even more. This proud mom knows he will do great at college, but Sallie Mae wants her to make sure nothing stands in his way.
Everything you need
After being accepted to college, Ashley starts packing and preparing for her future. Her dad gives her a childhood stuffed dog who she reluctantly sets down. After her parents drop her off at the dormitory, she finds the toy dog tucked away in her things.
